Marketing Funnels | Travmarket

A Marketing Funnel is a series of steps designed to attract leads and to encourage consumers to engage with your company with the intent of eventually become a paying client. Marketing funnels utilize what is sometimes referred to as “persuasion architecture” to facilitate and encourage the Buyer’s Journey which is the process through which a consumer passes as they become aware of your travel agency, consider whether your travel agency can meet their needs and finally make a purchase from you.

The Buyer’s Journey

1. Awareness: The buyer becomes aware your company exists
2. Interest: The buyer takes an interests in what you do and how you do it
3. Consideration: The client thinks about how your company might meet his or her needs
4. Intent: The client engages with you, providing additional information
5. Evaluation: The client evaluates your solution to their needs
6. Purchase: The buyer makes a purchase through you

During the Buyer’s Journey, there are actually many funnels. For example, awareness may be the result of a Lead Magnet Funnel where the buyer provides you with an email address in exchange for a free report. Later, as a result of the growing relationship you establish with the buyer, you begin sending your agency newsletter where the buyer sees a great offer to Ireland and inquires about more information.

All good marketing efforts, every last one, are built on marketing funnels. You have been using them the entire time you have been in business, whether intentionally or not! Every time you walk into a store, make an online purchase, or attend a Chamber of Commerce function to network, you are engaging in marketing funnels either as a buyer or as a seller. The better the persuasion architecture of the funnel, the more likely the buyer is perform the desired end result of the funnel – a conversion.